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Campaign Management

Run marketing campaigns with signature banners

Campaign Management

Turn email signatures into a marketing channel by adding promotional banners and calls-to-action.

Why Use Signature Campaigns?

  • High Visibility: Every email sent is an opportunity
  • Cost-Effective: No additional advertising spend
  • Targeted: Segment by department or role

Creating a Campaign

Plan Your Campaign

Define your campaign goal:

  • Product Launch
  • Event Promotion
  • Content Marketing
  • Hiring Campaign
  • Social Media Growth
Design Your Banner
  1. Click Campaigns in the navigation
  2. Select Create New Campaign
  3. Choose banner type (Image, Text, or Hybrid)

Design specs:

  • Size: 600px × 100px
  • Format: PNG or JPG
  • File size: Under 100KB
Add Call-to-Action
  • Button text: "Learn More", "Register Now", etc.
  • Link URL: Your landing page
  • Add UTM parameters for tracking
Target Your Audience
  • All Employees
  • Specific Departments
  • Individual Roles
  • Custom Groups
Schedule Campaign
  • Set start and end dates
  • Or run as always-on
  • Set up recurring campaigns

Campaign Analytics

Track your performance:

  • Impressions: Emails sent with banner
  • Clicks: Click-through count
  • CTR: Click-through rate
  • Top Performers: Best-performing employees

Best Practices

Design Tips
  • Clear, concise message
  • Single call-to-action
  • High-contrast colors
  • Mobile-friendly
Messaging Tips
  • State benefit immediately
  • Use action-oriented language
  • Keep copy under 15 words

Troubleshooting

Banner Not Displaying
  • Check campaign status
  • Verify employee is in target audience
  • Confirm signature supports banners
Low Click-Through Rate
  • Improve CTA clarity
  • Test different designs
  • Enhance value proposition

Still need help?

Our support team is here to assist you.

Contact Support