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Campaign Management
Run marketing campaigns with signature banners
Campaign Management
Turn email signatures into a marketing channel by adding promotional banners and calls-to-action.
Why Use Signature Campaigns?
- High Visibility: Every email sent is an opportunity
- Cost-Effective: No additional advertising spend
- Targeted: Segment by department or role
Creating a Campaign
Plan Your Campaign
Define your campaign goal:
- Product Launch
- Event Promotion
- Content Marketing
- Hiring Campaign
- Social Media Growth
Design Your Banner
- Click Campaigns in the navigation
- Select Create New Campaign
- Choose banner type (Image, Text, or Hybrid)
Design specs:
- Size: 600px × 100px
- Format: PNG or JPG
- File size: Under 100KB
Add Call-to-Action
- Button text: "Learn More", "Register Now", etc.
- Link URL: Your landing page
- Add UTM parameters for tracking
Target Your Audience
- All Employees
- Specific Departments
- Individual Roles
- Custom Groups
Schedule Campaign
- Set start and end dates
- Or run as always-on
- Set up recurring campaigns
Campaign Analytics
Track your performance:
- Impressions: Emails sent with banner
- Clicks: Click-through count
- CTR: Click-through rate
- Top Performers: Best-performing employees
Best Practices
Design Tips
- Clear, concise message
- Single call-to-action
- High-contrast colors
- Mobile-friendly
Messaging Tips
- State benefit immediately
- Use action-oriented language
- Keep copy under 15 words
Troubleshooting
Banner Not Displaying
- Check campaign status
- Verify employee is in target audience
- Confirm signature supports banners
Low Click-Through Rate
- Improve CTA clarity
- Test different designs
- Enhance value proposition
Still need help?
Our support team is here to assist you.